Etos Capital provides flexible equity to independent sponsors pursuing lower middle market acquisitions. We move decisively, partner genuinely, and win only when you do.
Etos Capital was built with a singular focus: backing independent sponsors acquiring and scaling exceptional lower middle-market businesses across America. We understand the sponsor journey – from proprietary sourcing and complex seller negotiations to deal-by-deal capital formation and post-close execution – and that perspective shapes how we show up: with urgency, clarity, and alignment. Whether providing gap equity, anchoring a raise, or supporting add-ons, we meet sponsors where they are. We are not passive capital – we are engaged, aligned partners committed to building enduring businesses alongside high-integrity operators.
Our role is to be the capital partner that earns a seat at your table and supports you without overstepping.
We can participate as minority, co-lead, or sole equity — structuring our investment to fit the deal, not the other way around.
Our process is built to move from introduction to term sheet in days, not months with clear, decisive communication.
We invest in sponsors as much as businesses. We want to be the equity partner you call on deal after deal, building enduring relationships.
Tap into our curated network of operating partners, advisors, and co-investors to strengthen your execution capabilities.
Up to $10M+
Platform acquisitions
Minority to 100%
Attractive entry valuation
Market-Leading Fire Protection & Plumbing Platform in a High-Growth Sunbelt Region .
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Custom frame distribution and manufacturing with national retail and institutional accounts, proprietary product lines, and a loyal repeat customer base.
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Specialized pipeline design and engineering firm serving energy and infrastructure clients in Texas with strong project backlog and recurring client base.
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Substance use and behavioral health treatment platform serving patients across the Midwest with strong referral network and recurring census.
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Market leading luxury design platform that combines an 100,000 Sq. Ft. physical moat, superior negative working capital and diversified revenue stream.
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Regional commercial transportation services provider with a diversified customer base and long-standing operator relationships across Ontario.
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Vin Rao, CFA, is the Founder and Managing Partner of Etos Capital, a firm dedicated to making investments in high-quality businesses led by strong management teams.
He brings over 15 years of experience spanning public equity investing, mergers and acquisitions, and senior corporate finance leadership. Before founding SMB VIG, Vin held senior finance roles at Qualys, a global leader in cybersecurity, and previously served as Vice President at Morgan Stanley in the Semiconductors Group. He began his career as a Technology Equity Analyst at Strategic Investment Advisors.
Vin earned his MBA from Duke University’s Fuqua School of Business, holds a Bachelor of Engineering from Delhi College of Engineering, and is a CFA charterholder.
We welcome conversations with independent sponsors at any stage — from early-stage sourcing to LOI and beyond. Reach out and let’s explore how Etos can help you get your deal done.
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